Back in the 19th century, it was common tradition to throw rotten tomatoes at bad performers on stage. Today, the notion of “throwing tomatoes,” is just a metaphor we reference when the audience disagrees with any pronouncement from a stage. Did you know that the Dutch Socialist party adopted the tomato as their logo, symbolizing the party’s protest against the powers that be?

Just a few days ago, I gave a presentation that resulted in one or two tomatoes being thrown. My topic was: “Using Collaborations to Build Your Business.” Sounds rather innocuous, eh?

I suppose I could have spent time talking about how to draw up a legal contract, what details to cover in a non-compete agreement, or provided suggestions on how to divide up revenues fairly. This was a business meeting, after all.

Instead, I took the risk of conveying my real wisdom on the subject. I paused, looked them square in the eye and said in an E.F. Hutton sort of moment: “Spend more time on the relationship than you do on the business.”

A few nodded in quick agreement. Many stayed neutral. But one or two revolted – how can this be? The hard-core business angle must be dealt with first! The legalities must be ironed out before we can commence with any sort of joint venture. We need to have a mission declared and a business plan penned if we are to be a successful, profitable partnership.

Believe it or not, I had a heckler in my audience. He was rather shocked at this concept. He voiced his concerns. I had ruffled some feathers and turned his preconceived notions upside down.

For one teeny, tiny moment, I nearly caved in… I nearly changed my tune so that I would not get tomato juice on my face. And then, I remembered the most important thing: I BELIEVE MYSELF! Yes, yes, I knew that what I was saying was true, and had worked beautifully for me in the various partnerships I’ve worked with and coached. Relationship is more important than the business at hand.

At that moment when I believed myself, everything changed. I welcomed the tomatoes and was amused by them. I noticed that my “fans” in the audience were with me. The tension was… fun!

Isn’t it grand when we risk speaking our truth? Tomatoes are chock-full of wonderful nutrients. Bring ‘em on!

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Martha Carnahan coaches entrepreneurs, leaders and marketers in the professional services world. She has noticed that taking risks, whether bold and scary or seemingly small (and easy to avoid) creates a fresh awareness of the joy, audacity and quiet reverence of a full-spectrum life. Its not just about doing more stuff its about hanging out more in the sweet spot of life. Visit Martha's website.
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